How much does Buffer cost?
Buffer is a general social media scheduler. B2B Creators is a LinkedIn team workspace. Here is how the costs compare for a LinkedIn-focused team.
7-day free trial, no credit card required.
Buffer pricing
Buffer has a free plan (3 channels, limited posts), Essentials at $6/month per channel (analytics, engagement tools), Team at $12/month per channel (team collaboration, drafts and approvals), and Agency at $120/month (10 channels, unlimited team members).
Pricing scales by the number of channels connected. Prices are subject to change — check buffer.com for current pricing.
What you get with Buffer
Prices are subject to change. Check buffer.com for current pricing.
| Plan | Price | Profiles | Key features |
|---|---|---|---|
| Free | $0 | 3 channels | Limited posts per channel and basic scheduling |
| Essentials | $6/month per channel | Per channel | Analytics, engagement tools and publishing features |
| Team | $12/month per channel | Per channel | Team collaboration, drafts and approval workflows |
| Agency | $120/month | 10 channels | Unlimited team members and up to 10 channels |
How B2B Creators compares
B2B Creators starts at £99/month (approximately $125/month) for up to 10 LinkedIn feeds. Buffer's LinkedIn support is general social media scheduling — no personal profile analytics, no per-person brand voices, no LinkedIn Ads reporting, no client approval links specific to LinkedIn.
If your team runs LinkedIn as a serious outbound and content channel, you are paying for a lot of Buffer features you do not use.
The real difference
Buffer is priced per channel and built for every platform. B2B Creators is priced per team and built specifically for LinkedIn.
The right tool depends on whether LinkedIn is one channel among many or the channel your business runs on.
See B2B Creators pricing for LinkedIn teams.
Start your 7-day free trial today. No credit card required.